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A new look for the ALICE website

We have rebuilt project-alice.us around what ALICE actually is — the shift we are betting on, the moments it is for, and where the product stands today.

We have renewed the ALICE website. The old pages described a product; these ones try to describe why it exists.

What changed

The top page now follows one line of thought from start to finish — the problem people are actually living with, the shift away from feeds and towards a single presence, the everyday moments ALICE is meant for, and the reasons we think people will stay.

The Desktop and AR pages were rewritten to match. They are two surfaces of the same companion, so it no longer made sense for them to read like two separate products.

What is still provisional

Some of it. The screenshots in Dev Preview are of work in progress, pricing is not final, and a few FAQ answers are still being confirmed. We would rather publish them as they are and correct them here than wait until everything is settled.

Thank you for reading this far.